I’m proud to present the SaaS Metrics & Analytics Learning Center.

By now you’ve probably noticed that you don’t get insights on a silver platter - you’ll have to learn how to use the metrics first.

It’s like with Google Analytics. You can use it to simply track traffic - or you can put in some time and learn how to set goals and funnels and conversion rates. After that, it’s like a whole different tool.

So hop into the learning center and learn how to use data to answer business questions like: Am I losing high-value customers?

Or if you are in a hurry, use the cheat sheets to quickly get the gist of a metric.

It’s mainly for FirstOfficer.io customers, so most of the examples & charts are from the app. I’ll be adding more content as I go, so you might want to bookmark the page.