Today’s Learning Center article explains the differences and usage of different Churn Rates.
If you run a serious SaaS business you need 3 Churn Rates: Net MRR Churn, MRR Churn and Subscription Churn.
I know… you’d rather not read any theory on metrics. But knowing the difference between the churn rates is important, so I’m going to give you an incentive:
You’ll also learn how to answer these questions:
- “If I’d lose my main acquisition channel, how long would my business survive?”
- “Can I trust my customer life-time values?”
So hop in and enjoy Why do I need 3 different Churn Rates? - It’s a 5-minute read.